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  • blaming 2016_HERO

    Why We Love to Blame 2016

    You may have noticed it by now: the—I guess I’ll call it an impulse—to anthropomorphize “2016.” It began gradually. First, we objectified it, likening it to a disturbing film, a force of nature, broken hardware. As Slate put it: In trying to wrap our heads around 2016’s all-reason-and-logic–defying onslaught of tragedy and absurdity, we objectified […]

  • elections polls_HERO

    Why Presidential Elections Aren’t Really About the Candidates

    Political pundits have had some explaining to do since the Presidential election. FiveThirtyEight’s Nate Silver and other analysts have come under fire for assigning a high likelihood to Hillary Clinton’s victory—their predictions ranged from a 70 percent to 99 percent chance of her winning the Electoral College. Clinton’s loss prompted people to question the trustworthiness […]

  • presidential products_HERO

    The Real Reason You’re Voting for Clinton or Trump

    The Lebanese-Canadian professor of marketing Gad Saad (both sound like “sad”) can readily defend evolutionary psychology against the charge that it’s a convenient, “just-so story.” (Before diving in, he said, “Forgive me, it’s going to be a bit long-winded, because your question is an important one.”) He founded and developed the field of “evolutionary consumption” […]