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    What “The Tipping Point” Missed About the Spread of Ideas

    Jonah Berger says his goal is nothing less than entirely upending the premise of The Tipping Point, the book that launched both the ongoing trend of big-think pop-science books and Malcolm Gladwell’s career as a famous and well-paid corporate guru. In classes he taught at Wharton, Berger told students that “Fifty percent of The Tipping […]