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Keith Sawyer

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Keith Sawyer is a creativity researcher. He has published 20 books, including Group Genius, Zig Zag, and, most recently, Learning to See. Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina at Chapel Hill. A version of this article first appeared on Sawyer’s Substack, The Science of Creativity.

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Psychology

To Be More Creative, Immigrate

Creativity flourishes when people cross borders—and when those borders blur through deep, human connection

November 7, 2025
Psychology

The Creativity Hack No One Told You About

Reading obituaries can boost creativity by exposing you to distant ideas

May 1, 2025