How many U.S. adults skipped alcohol during “Dry January” in 2025?
Known as Dry January, this annual ritual has settled into the American calendar: Roughly 87 million U.S. adults, or one in four, skipped alcohol during the opening month of 2025, according to a poll, and similar numbers are expected this year. The trend’s influence now extends well beyond personal resolutions to bar menus and beverage sales. (Read on Nautilus)
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