A/b testing
1 articles-
Our Aversion to A/B Testing on Humans Is Dangerous
Research suggests that people have an irrational aversion to A/B tests, which could limit the extent to which important institutions like hospitals, legislatures, and corporations base their decisions on objective evidence.Photograph by Fernando Cortes / Shutterstock Facebook once teamed up with scientists at Cornell to conduct a now-infamous experiment on emotional contagion. Researchers randomly assigned […]