Eco-friendly messaging

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    It Might Be Time to Stop Touting Eco-Friendly Messages

    In this climate, you might wonder whether it’s still possible for companies to tout a “green” message at all. Maybe it’s dead.Photograph by Florida Sea Grant / Flickr In his modestly titled 2010 book Beyond Business: An Inspirational Memoir From a Visionary Leader, John Browne, the former CEO of Beyond Petroleum (BP for short), recounted […]